Privacy Policy

1. Introduction

Swipe Eats is a recipe discovery and social food platform. Users can create accounts, post recipes, upload photos or videos, create collections, follow other users, like, save, comment, search, and interact with recipes and profiles.

Swipe Eats may make User Content available through websites, public web pages, shared links, previews, search results, and other online surfaces.

Because Swipe Eats includes social features, recommendations, search, analytics, advertising, web publishing, and personalized discovery, we collect information needed to operate the app and website, show user content, improve recommendations, maintain security, analyze usage, measure performance, and provide support.

This Privacy Policy applies to information we collect through the Service, including the Swipe Eats app, websites, public web pages, and related online features.

2. Information We Collect

We may collect the following categories of information.

Account Information

When you create or use an account, we may collect:

• Name
• Email address
• Username
• Profile photo
• Bio or profile details
• Login and authentication information
• Account settings
• Account status and preferences

Authentication is handled through Supabase, a third party service provider we use for account authentication, backend, storage, and database services.

User Content

We collect content you create, upload, post, submit, or share through Swipe Eats, including:

• Recipes
• Recipe titles and descriptions
• Ingredients
• Instructions
• Cooking times
• Servings or yield
• Recipe photos or videos
• Comments
• Collections
• Profile content
• Captions and other text
• Other content you choose to provide

User Content you post, upload, submit, or otherwise make available through the Service may be visible to other users, people who do not have a Swipe Eats account, and visitors to Swipe Eats websites, public web pages, shared links, previews, search results, recommendations, promotional surfaces, and other online features.

Dietary, Ingredient, Nutrition, and Food Preference Information

Some recipes or features may include dietary, allergen, nutrition, ingredient, grocery, or food-related labels or information.

We may collect dietary preferences, allergen-related selections, nutrition-related preferences, recipe tags, ingredient information, food preferences, or similar information if you choose to provide it or if those features become available.

This information may be used to provide recipe creation, filtering, search, recommendation, personalization, safety, grocery, and app experience features.

Swipe Eats does not guarantee that dietary, allergen, nutrition, ingredient, or food-related information is accurate, complete, or suitable for your needs.

Social and Interaction Data

We collect information about how you interact with content and other users, including:

• Likes
• Saves
• Comments
• Follows
• Shares
• Recipe opens
• Profile views
• Collection activity
• Search activity
• Feed activity
• Ad interactions
• Sponsored content interactions
• Engagement with recipes, videos, profiles, comments, and collections

Usage and Analytics Data

We collect data about how you use the Service, including:

• Pages, screens, and features viewed
• Time spent viewing content
• Feed interactions
• Video playback activity
• Search queries
• Taps, clicks, and navigation events
• App performance data
• Error, crash, and diagnostic data
• Feature usage
• Referral or attribution data

We use PostHog, a third party service provider, to help us understand how users interact with Swipe Eats and improve the Service.

Analytics data may include screens viewed, buttons tapped, searches, signups, feature usage, feed activity, recipe interactions, session information, device information, IP address, approximate location derived from IP address, and account or user identifiers if associated with analytics events.

Device and Technical Information

We may automatically collect technical information, including:

• IP address
• Device type
• Device identifiers
• Operating system
• App version
• Browser type, if using a web version
• Language settings
• Time zone
• Log data
• Network information
• Approximate location derived from IP address

We do not collect precise GPS location unless we separately request permission and you allow it.

Approximate Location Information

We may collect approximate location information, such as general city, region, state, or country, inferred from your IP address or technical information.

We use approximate location information to support security, analytics, localization, fraud prevention, advertising measurement, app improvement, and general service functionality.

We do not collect precise GPS location unless we separately ask for permission and you allow it.

Media and File Information

If you upload photos, videos, or other media, we may collect:

• The uploaded file
• File type
• File size
• Upload date and time
• Media metadata that may be included in the file

You should avoid uploading media that contains private or sensitive information you do not want shared.

Search, Recommendation, and Derived Data

We may create, store, or process data derived from your content and activity to support search, recommendations, personalization, ranking, and discovery.

This may include:

• Recipe vectors
• Collection vectors
• User-linked search or recommendation data
• Similarity data
• Engagement signals
• Feed ranking signals
• Search metadata
• Recommendation metadata
• Technical data used to personalize or improve the Service

This data may be generated from recipes, collections, user activity, interactions, search behavior, and other app usage.

Website Visitor Information

If you visit Swipe Eats websites or public web pages, we may collect information such as:

• IP address
• Device type
• Browser type
• Pages viewed
• Referring URLs
• Approximate location derived from IP address
• Cookies or similar technologies
• Analytics events
• Ad interactions
• Affiliate link interactions
• Technical information

We use this information to operate the website, measure performance, improve content, prevent fraud and abuse, support analytics, personalize or improve the Service, and measure advertising, sponsored content, or affiliate activity.

Web Publishing and Source-Link Information

Swipe Eats may collect and store information related to publishing User Content through websites, public web pages, shared links, previews, search results, and other online surfaces, including whether content is connected to an original source URL.

We may collect and store this information to operate the Service, display content, support creator tools, manage web publishing features, support attribution or source links, and improve recommendations, search, discovery, analytics, and user experience.

Grocery, Affiliate, and Third-Party Link Activity

If Swipe Eats provides links to grocery, affiliate, or third-party shopping services, we may collect information about your interaction with those links, such as:

• Whether you clicked a grocery or affiliate link
• The recipe or ingredient list associated with the link
• Referral or campaign information
• General attribution data
• Conversion or purchase-related attribution, where provided by a third-party partner

Third-party services may collect additional information according to their own privacy policies.

Advertising Information

Swipe Eats may display ads, sponsored content, promoted recipes, promoted accounts, affiliate links, or other commercial placements.

We may collect information about:

• Ad impressions
• Ad views
• Ad clicks
• Sponsored content interactions
• Campaign performance
• Conversions or attribution events
• Device information
• Usage activity
• Fraud prevention signals
• General advertising measurement data

Ads may be based on context, such as the content being viewed, or on other information where permitted by law and platform rules.

If we use personalized advertising or tracking technologies that require consent, we will request consent where required.

3. How We Use Information

We may use the information we collect to:

• Create and manage user accounts.
• Authenticate users.
• Provide the core features of the Service.
• Display recipes, profiles, collections, comments, and other content.
• Display User Content in the app, on websites, on public web pages, through shared links, previews, search results, recommendations, promotional surfaces, and other online features.
• Support web publishing, source links, search engine indexing, previews, recommendations, and discovery features.
• Personalize feeds, recommendations, search results, rankings, and discovery features.
• Store and organize recipes and collections.
• Track likes, saves, comments, follows, shares, and other interactions.
• Support recipe creation, search, filtering, and personalization.
• Improve app performance, website performance, design, ranking, recommendations, and user experience.
• Analyze usage trends and feature performance.
• Detect, prevent, and respond to spam, fraud, abuse, security incidents, and policy violations.
• Moderate content and enforce our Terms.
• Communicate with users about accounts, support, security, updates, and changes.
• Provide customer support.
• Show, measure, secure, and improve ads, sponsored content, affiliate links, and commercial placements.
• Track affiliate referrals and campaign performance.
• Develop new features and services.
• Comply with legal obligations.
• Protect the rights, safety, and property of Swipe Eats, users, and others.

We do not use personal information for purposes that are incompatible with this Privacy Policy without providing notice or obtaining consent where required.

4. How We Share Information

We may share information in the following ways.

With Other Users and the Public

Some information is shared with other users or made public as part of the Service, including:

• Username
• Profile photo
• Public profile details
• Recipes you post
• Recipe photos or videos
• Collections
• Comments
• Likes, follows, and other interactions, depending on the feature
• Other content you post, upload, submit, or otherwise make available through the Service

User Content may also be available to people who do not have a Swipe Eats account through websites, public web pages, shared links, previews, search results, recommendations, promotional surfaces, and other online surfaces.

With Service Providers

We may share information with vendors and service providers who help us operate the Service.

These may include providers for:

• Authentication
• Database hosting
• Cloud storage
• Video hosting and streaming
• Analytics
• Search
• Recommendations
• Personalization
• Infrastructure
• Security
• Customer support
• Payment processing
• Email or communication tools
• Advertising
• Affiliate measurement
• Campaign measurement
• Website hosting and performance

Based on the current Swipe Eats stack, service providers include:

• Supabase for authentication, backend, storage, and database services.
• Astra DB / DataStax for database services.
• Weaviate for search, recommendations, personalization, recipe vectors, collection vectors, user-linked data, and discovery features.
• Cloudflare Stream for video hosting and streaming.
• PostHog for product analytics, event tracking, feature usage, and app improvement.
• Instacart or other grocery/affiliate partners for grocery-related links and attribution.
• Hosting and infrastructure providers.
• Advertising and sponsored content partners, if applicable.

These providers may process information as needed to provide services to us, subject to their own terms, policies, and agreements.

With Advertising, Sponsored Content, and Affiliate Partners

Swipe Eats may share or make available certain information to advertising, sponsored content, affiliate, or measurement partners to show, measure, secure, and improve ads, sponsored content, commercial placements, and affiliate links.

This may include:

• Ad impressions
• Ad clicks
• Sponsored content interactions
• Campaign-level reporting
• Aggregated or de-identified reporting
• Referral or attribution information
• Device and usage information, where permitted
• Conversion information, where provided by third-party partners

We do not provide advertisers with your account password or private login credentials.

With Third-Party Links and Partners

If you click a third-party grocery, shopping, affiliate, advertisement, or external link, information may be shared with or collected by the third party.

For example, if you click an Instacart or grocery-related link, the third-party service may receive information needed to process the link, attribute the referral, or provide its service.

We are not responsible for the privacy practices of third-party services.

For Legal, Safety, and Security Reasons

We may disclose information if we believe it is necessary to:

• Comply with law, regulation, legal process, or government request.
• Enforce our Terms.
• Investigate fraud, abuse, security issues, or policy violations.
• Protect the rights, safety, and property of Swipe Eats, users, or others.
• Prevent harm or illegal activity.

Business Transfers

If Swipe Eats is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, user information may be transferred as part of that transaction.

With Your Consent

We may share information for other purposes with your consent or at your direction.

5. User Content, Public Areas, and Web Availability

Swipe Eats includes social, public, and web-accessible features.

When you post recipes, photos, videos, comments, collections, profile information, or other content, that information may be visible to other users and may also be available through Swipe Eats websites, public web pages, shared links, previews, search results, recommendations, promotional surfaces, and other online surfaces.

User Content may be accessible to people who do not have a Swipe Eats account. User Content may also be indexed by search engines, displayed in search results, cached, shared, copied, screenshotted, archived, summarized, or otherwise saved by other users or third parties.

Swipe Eats does not provide a user opt-out that prevents User Content you post from being displayed through Swipe Eats websites, public web pages, shared links, previews, search results, recommendations, promotional surfaces, or other online features.

If you are a creator, blogger, business, or publisher, public Swipe Eats pages may affect how your content appears or performs on third-party search engines, social platforms, browsers, AI tools, or other online services.

You should not post content that you want to keep private. You should also consider whether to post content that also appears on your own website, blog, social media, cookbook, newsletter, or other publication.

If you delete content or your account, Swipe Eats will take reasonable steps to remove or de-identify personal information from surfaces we control, subject to legal, safety, backup, fraud-prevention, security, and legitimate business needs. However, copies may remain temporarily in backups, cached pages, logs, search engine results, shared links, screenshots, archives, or places outside our control.

6. Analytics, Tracking, and Similar Technologies

We use analytics tools to understand how users interact with Swipe Eats and to improve the Service.

Analytics may help us understand:

• Which features are used most often.
• How users interact with feeds and recipes.
• Whether users encounter bugs or performance issues.
• How recommendations and search features are performing.
• How users move through the app or website.
• How app or website changes affect user experience.
• How ads, sponsored content, and affiliate links perform.

We use PostHog in production and may use similar analytics providers in the future.

Analytics data may include device information, usage events, account identifiers, session data, interaction data, IP address, approximate location derived from IP address, and technical information.

Swipe Eats websites may use cookies, pixels, local storage, SDKs, or similar technologies to operate the website, remember preferences, analyze usage, measure performance, prevent fraud, support advertising, and track affiliate or sponsored content interactions.

You may be able to control cookies through your browser settings. Some features may not work properly if cookies or similar technologies are disabled.

If we use tracking technologies that require consent, we will request consent where required by law or platform rules.

7. Advertising and Affiliate Links

Swipe Eats may display ads, sponsored content, promoted recipes, promoted accounts, affiliate links, grocery links, or other commercial placements.

We may use information to:

• Show sponsored or advertising content.
• Measure ad views, clicks, and engagement.
• Track affiliate referrals.
• Understand ad campaign performance.
• Prevent fraud or invalid activity.
• Improve advertising quality and relevance.
• Report campaign performance to advertisers, sponsors, or partners.

Ads may be based on context, such as the content being viewed, or on other information where permitted by law and platform rules.

We may provide advertisers, sponsors, or partners with aggregated, de-identified, or campaign-level reporting.

If we use personalized advertising or tracking technologies that require consent, we will request consent where required.

Third-party advertisers, affiliate partners, grocery partners, or shopping services may collect information when you interact with their links, ads, or services.

8. Third-Party Services

Swipe Eats relies on third-party services to operate parts of the app and website.

These services may process information according to their own privacy policies. Current or potential third-party services may include:

• Supabase for authentication, backend, storage, and database services.
• Astra DB / DataStax for database services.
• Weaviate for search, recommendations, personalization, recipe vectors, collection vectors, user-linked data, and discovery features.
• Cloudflare Stream for video hosting and streaming.
• PostHog for product analytics, event tracking, feature usage, and app improvement.
• Instacart or other grocery partners for grocery-related links, affiliate links, and attribution.
• Payment processors for payments, if applicable.
• Advertising, sponsored content, and affiliate partners, if applicable.
• App stores and platform providers such as Apple and Google.
• Hosting, infrastructure, and security providers.

We encourage you to review the privacy policies of any third-party services you interact with.

9. Data Retention

We keep personal information for as long as reasonably necessary to provide the Service, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or abuse, protect the Service, and improve the Service.

In general:

• Account information is kept while your account is active.
• User Content is kept until deleted by you or removed by us.
• Comments, likes, saves, follows, and other interactions may be kept while your account or the related content exists.
• Web publishing, source-link, indexing, preview, search, recommendation, and discovery information may be kept as needed to operate and improve the Service.
• Search, recommendation, vector, personalization, and derived data may be kept as needed to provide and improve the Service.
• Analytics and log data may be kept for a limited period for business, security, advertising, performance, and product improvement purposes.

Advertising, affiliate, and campaign measurement data may be kept as needed for reporting, fraud prevention, accounting, and business purposes.

Backup copies may remain for a limited time after deletion.

Some information may be retained longer if required for legal, safety, fraud prevention, tax, accounting, or dispute-resolution purposes.

When information is no longer needed, we may delete, de-identify, aggregate, or anonymize it.

10. Account and Data Deletion

You may delete your account directly in the Swipe Eats app through account settings.

You may also contact us at:

support@swipe-eats.com

for help with account or data deletion requests.

When you request account deletion, we may delete or de-identify personal information associated with your account, subject to legal, safety, backup, fraud-prevention, security, and legitimate business needs.

If you delete certain content, Swipe Eats will take reasonable steps to update or remove that content from surfaces we control, including the app and website, subject to technical, legal, safety, backup, moderation, and legitimate business needs.

Some information may not be fully removed, including:

• Content already shared, saved, copied, indexed, screenshotted, archived, or cached by others.
• Information needed for legal compliance.
• Security logs.
• Transaction records.
• Advertising, affiliate, or campaign records needed for reporting, fraud prevention, or accounting.
• Aggregated or anonymized analytics.
• Backup copies retained for a limited period.
• Information we are required or permitted to retain by law.

If you want specific content removed, such as recipes, comments, or profile information, you should delete that content in the app or contact us for support.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission or storage is completely secure. We cannot guarantee that information will always remain secure.

You are responsible for keeping your account credentials safe and for notifying us if you believe your account has been compromised.

12. Children's Privacy

Swipe Eats is not intended for children under 13.

We do not knowingly collect personal information from children under 13. If we learn that we collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.

If you believe a child under 13 has provided personal information to Swipe Eats, contact us at:

support@swipe-eats.com

If Swipe Eats is later directed toward children or knowingly allows younger users, we will update this Privacy Policy as appropriate and comply with applicable children's privacy requirements.

13. International Data Transfers

Swipe Eats may process and store information in the United States and other countries where we or our service providers operate.

If you access the Service from outside the United States, your information may be transferred to, stored in, or processed in a country that may have different data protection laws than your location.

By using the Service, you understand that your information may be processed in the United States and other countries.

14. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Access personal information we have about you.
• Correct inaccurate information.
• Delete personal information.
• Request a copy of your information.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Opt out of certain data sharing, targeted advertising, or sale of personal information, where applicable.

To make a privacy request, contact us at:

support@swipe-eats.com

We may need to verify your identity before responding to your request.

We will respond to requests as required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify you through the Service, by email, or by other reasonable means.

The updated Privacy Policy will be effective when posted unless otherwise stated.

Your continued use of Swipe Eats after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Swipe Eats

Email: support@swipe-eats.com